Skit Economy: How Nigeria’s Comedy Skit-Makers Are Redefining Africa’s Digital Content Landscape

Skit Economy: How Nigeria’s Comedy Skit- Makers Are Redefining Africa’s Digital Content Landscape is a novel attempt to highlight the rather unsung impact of Nigeria’s ubiquitous comedy skit artistes and digital content creators. Citing primary data and results from a national study on comedy skit-making in Nigeria, the author provides valuable insights and first-hand accounts of how these practitioners, despite limited institutional support, are creating jobs, generating wealth, becoming social influencers, and contributing to economic growth.