Ogechi Adeola

Ogechi Adeola

Ogechi Adeola is an Associate Professor of Marketing and the Head of Department of Operations, Marketing and Information Systems at the Lagos Business School, Nigeria. She is a 2016 Visiting International Fellow, Open University Business School, UK, and a 2017 Paul R. Lawrence Fellow,
USA. She has published academic books and papers in top scholarly journals with her co-authored articles winning Best Paper Awards at international conferences in 2016–2019, consecutively. She is the Editor of a 2020 book entitled Indigenous African Enterprise – The Igbo Traditional Business School (I-TBS), published by Emerald Publishers, United Kingdom.

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    By : Ogechi Adeola

    Igba-Boi – Repositioning the Igbo Apprenticeship System

    Igba-boi: Repositioning the Igbo Apprenticeship System highlights the entrepreneurial exploits of the Igbos of south-eastern Nigeria. Despite the globalisation-accentuated influence of western business culture, the Igbos have sustained their indigenous business system undergirded by an ingenious apprenticeship system, Igba-boi. This apprenticeship system has existed in the Igboland for decades as an important heritage, embedded in cultural norms and values passed down for generations. The authors argue that the unique framework and rules of operation of this viable socioeconomic empowerment model will, if well-positioned, make significant contributions to the advancement of the boi/Nwa-boi (apprentice), the Oga (Master), the community (Ndi-Igbo) and the achievement of the country’s overall developmental goals.
    Case studies of prominent and successful Igbo people in business feature in the book to illuminate our understanding of the system:
    • President and Chairman, Coscharis Group – Application of Design Thinking to Igba-boi Business Model leading to extraordinary business success
    • Chairman, E. Sunny Vespa International – Disruption of Motorcycle Engine Technology, key lessons and success story
    • Chairman and Chief Executive, Chisco Group – Building an Empire on Integrity & Authenticity
    • Chairman, Legacy Motors – Apprenticeship, Ndi-Igbos and ASPAMDA Market, Lagos
    A timely, easy-to-read, valuable resource and reference text for scholars, practitioners and regulators interested in institutionalising a sustainable business model in Africa based on a tested indigenous apprenticeship system.